by Laurie Menekou | Jun 21, 2024 | Newsroom, Words of Wisdom
You landed your first role as a public relations coordinator, now what? Strong communication skills are a prerequisite for working in PR, but from there, how can you further develop your skills? Aimee Adler Cooke, our Public Relations Lead, is here to let you in on...
by Laurie Menekou | Jun 7, 2024 | Newsroom, Words of Wisdom
As a new marketing professional, you’re probably excited to dive into creating your first few campaigns for your clients- we were too! Before getting started, remember that strategy is at the heart of success. Here are three tips from our Marketing Operations Lead,...
by Laurie Menekou | May 24, 2024 | Newsroom, Words of Wisdom
Are you a new graphic designer looking to strengthen your creative edge, but you’re unsure where to begin? Or maybe you’ve landed your first job and are eager to develop your talents. Today, we’re chatting with Carolyn Karp, our Creative Lead, about her top tips for...
by Laurie Menekou | May 10, 2024 | Newsroom, Words of Wisdom
As a small but mighty team, we stay busy managing all aspects of our clients’ communications strategies. We certainly understand the importance of efficiency especially when it comes to reporting. Read on to learn about some of the analytics programs we use to boost...
by Laurie Menekou | Apr 26, 2024 | Newsroom, Words of Wisdom
You were asked to report on a recent social media campaign, but now what? Creating an analytics report can be daunting, especially if you’re not sure where to start. Here are a few insights to help you choose the best data sets to reflect your campaign’s performance....
by Laurie Menekou | Jan 16, 2024 | Newsroom, Words of Wisdom
When it comes down to it, accessibility is about making sure our readers feel truly included when interacting with us online. Whether they use a screen reader, don’t speak English well, are neurodivergent, or interact with digital content differently than you or I,...
