As a new marketing professional, you’re probably excited to dive into creating your first few campaigns for your clients- we were too! Before getting started, remember that strategy is at the heart of success. Here are three tips from our Marketing Operations Lead, Hayley Zagacki.

Know Your Target Audience

Before jumping into the throws of content creation, understand who your content is for. Are you launching a campaign for corporate lawyers? Maybe you’re promoting new community resources to a group of retail shop owners? Your strategy should cater to the specific characteristics of the group(s) you’re trying to reach. A couple questions to consider are where do they consume media, what vernacular do they use within their in-groups, and what is the overall goal of your strategy.

You Don’t Have to Do it All to Do it Right

Trying to create a digital marketing strategy can be daunting, and it’s easy to think you need to be posting consistently on every platform to keep up. As you prepare your digital content, decide if you really need to be posting on Facebook, X, Instagram, Nextdoor, and LinkedIn, or if perhaps one or two platforms is a better fit for your audience. It’s better to crush it on a few platforms and use their features well, than to spread yourself too thin trying to do everything. It’s also likely that your target audience isn’t active on all the platforms you’re considering- remember to be strategic when it comes to reaching your target audience. Use the platforms they are already engaging with!

Less is More

When it comes to digital content, less is more. Our attention spans are short and getting shorter every day, thanks to the quick scrolling nature of social media platforms. Keep videos to 15 seconds or less and keep your copy short and sweet. For example, you don’t need to say, “The upcoming meeting will be an excellent time to meet like-minded individuals and discuss current events” when you can say “Meet new people and chat about current events at our next meeting.”