Services
Branding
Brand consistency lies at the foundation of successful marketing and public relations campaigns. Following an in-depth discovery session, our creative team will establish a look, feel, tone, and personality that brings your brand to life.
Branding Services:
- Brands standards guide development
- Logo designs
- Positioning statements
- Taglines
- Brand activation plan + impelmentation
Public Relations
We can’t wait to secure earned media placements for your events, programs, and initiatives. Our 25+ years of working with national and local media outlets has led to unprecedented media coverage for our clients. We’ve worked with the Washington Post, CNN, ABC, NBC, CBS, The Boston Globe, Stamford Advocate, Sun Sentinel, Southern Living Magazine, and others to shine a spotlight on our clients and the work they are doing to strengthen community.
Public Relations Services:
- Ghostwriting op-eds
- Event promotions
- Media planning
- Media relations, including pitching and prep
- Media release writing
- Media kit development
- Media training
- Spokesperson services
Content + Creative
Writing and designing award-winning content is a lot of fun. From blogging to developing curated social media content tailored for each platform, creating videos that tell the most engaging stories, and designing marketing collateral in all shapes and sizes, our content and creative work will bring your brand to life.
After laying out an annual work plan, we’ll develop your monthly content calendar to ensure your messaging hits each platform at the right time. Oh, and don’t worry, we know same-day messaging and graphic needs come up. Morning, noon, or night, we are always ready to jump in at a moment’s notice.
Creative + Content Services:
- Blogging
- Email marketing campaigns
- Graphic design
- Video creation
- Social media content
- Website updates
Digital Media
A digital presence is the backbone for every marketing plan we write and campaign we develop. However, understanding how exactly your digital strategy is helping you achieve your goals can be overwhelming. We get it, there’s a lot of pressure to maintain an active social presence and it’s time consuming. Let us help you get on the right platforms, share content that’s meaningful to your audiences, and measure the results. Together, we’ll boost your reach and engagement and get your digital platforms working to help achieve your marketing goals.
Digital media services include:
- Marketing 360 Digital Media Assessment
- Developing a content strategy
- Implementing a monthly content calendar system
- Drafting posts, reels, and stories
- Scheduling content
- Responding to comments and direct messages
- Reporting and analyzing performance
Accessibility
One of the biggest lessons learned from the pandemic was the need for accessible information for all. We are so fortunate to have an ADA compliance manager in-house. Her expertise ensures the campaigns we develop and messaging we create are received without barriers.
Accessibility services include:
- Closed captioning for all videos
- Contrast ratio evaluation for all graphics
- Website assessment for the sight and hearing impaired
- PDF fillable forms
- Social media copy best practices
- Translation services (multiple languages)
Crisis Communications
Crises happen when you least expect them. With 20+ years of experience handling severe to moderate crises for our clients, our team is FEMA certified, fully trained in public crisis communications best practices, and at the ready to assist you when you need us most.
Crisis Communications Services:
- Develop your crisis communications plan
- Determine internal communications channels
- Run crisis drills
- Train your spokesperson
- Draft holding statements
- Create graphics to support digital messaging
- Evaluate reporting systems
- Manage media inquiries
- Distribute statements
- Serve as your spokesperson
- Social media and website support
- Monitor media mentions (print, online, radio, tv)
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