It’s a new year and while we are excited about the many new clients we will have the opportunity to work with this year, we would be remiss if we didn’t stop and smell the roses and THANK one of our longtime clients – the City of Wilton Manors!
Back in October 2013, Conceptual Communications was awarded the City’s RFP for comprehensive marketing and public relations services. Then in 2016, being the transparent city that Wilton Manors is, they re-bid our contract. We were up against five firms and were once again ranked #1.
The words “Life’s Just Better Here” perfectly sum up the City of Wilton Manors. While offering all the amenities and lifestyle elements of a large city, Wilton Manors still maintains and presents residents, business owners and visitors with the warmth and welcoming atmosphere of a small town. Additionally, Wilton Manors has become the leading voice for the LGBTQ community by consistently and tirelessly advocating for equality and a brighter future that doesn’t include violent acts filled with terror and hate.
In addition to developing the City’s brand and tagline, the Conceptual Communications team has implemented the City’s strategic marketing and public relations plans, launched email marketing and social media platforms, put crises plans in place, and established the overall framework for how the City’s news is published to both local and non-local stakeholders.
Our collaborative efforts have yielded positive results including securing more than $250,000 in earned media placements for FY 2016, increasing website traffic by more than 50%, and reaching more than 56,000 people per month via targeted digital ad campaigns.
Thank you to the Wilton Manors staff and elected officials for allowing us to do the work we do. It is our privilege to work with you to promote your city and all who continue to make life just better there!