According to some recent research findings referenced in MarketingProfs’ The Most Effective Mother’s Day Email Subject Lines, “Mother’s Day email subject lines that elicit emotion have a 21.5% higher open rate than those that do not.” With Mother’s Day right around the corner, it’s the perfect time for marketers to pull at the heartstrings and test this theory.
To make your tests even more effective, Marketing Profs has offered us a snapshot of the most and least effective subject lines for Mother’s Day emails. You can check them out here – http://bit.ly/1rVesMr. Or, if you have a little more time on your hands, you can check out more of the results from the study here – http://bit.ly/1OeApKC.
Happy reading and happy Mother’s Day!