It is essential for a business to be prepared for anything including a negative situation. When this event occurs, although we really hope it never does, it is important to have a plan, the proper tools, and a leader who is properly trained to communicate with the media. In this Fun Monday read, learn how to prepare your business for a crisis situation, or possibly a zombie apocalypse, by using examples from AMC’s hit zombie show The Walking Dead and popular PR news source Bulldog Reporter.
To read the article click HERE.
