City of Stamford Department of Health and Human Services
Case Study
COVID-19 PrevenTION
CHALLENGE
To develop a public health campaign to educate all residents, especially vaccine-hesitant populations, about the COVID-19 vaccine and prevention tools.
CORE STRATEGY POINTS
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Avoid using scare tactics
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Encourage people to ask questions
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Present data to help residents make informed decisions about their health
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Use trusted community voices in healthcare
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Measure campaign effectiveness to meet the grant requirements
THE SOLUTION
- Developed the “I Got Mine” campaign. Local doctors, healthcare professionals, community and church leaders, residents, and volunteers shared why they got their COVID-19 vaccine.
- Created dedicated campaign landing pages, FAQs, flyers and collateral for each target audience.
- Coordinated with door-to-door street team and phone bank to receive regular updates on what questions and concerns the public had so we could continuously tailor our messaging.
- Managed an organic and paid social media campaign.
- Provided toolkits to community partners.
- Placed Spanish and English op-eds on behalf of local doctors.
- Developed multiple PSA’s for television and streaming campaigns.
- Produced podcast episodes with local healthcare and city leaders.
![Stamford Flyers cast study](https://conceptualpr.com/wp-content/uploads/2024/01/Stamford-Flyers-cast-study.jpg)
The Results
Since beginning our work with the City of Stamford Department of Health and Human Services in June 2021, we have seen a 24% increase in COVID-19 vaccine rates in SVI tracts, a 16% increase among young adults (ages 18-24), a 34% increase among Hispanic residents, and a 22% increase among Black residents.
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