PharMerica
Case Study
Digital Marketing Campaign
CHALLENGE
Manage the Fortune 500’s nationwide digital media strategy in more than a dozen key market locations.
CORE STRATEGY POINTS
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Lean on market research
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Mirror sales targets with our digital strategy
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Educate key decision makers at target long-term care facilities and hospitals
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Highlight leaders within the company who were well-respected in the long-term care industry
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Create a funnel to measure KPIs for all digital marketing tactics
THE SOLUTION
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Managed organic content strategy on eight social media feeds representing three separate long-term care verticals
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Implemented a targeted paid digital media campaign strategy to increase potential and existing customer engagement
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Created video content and long-form posts to highlight PharMerica’s industry excellence, continuing education programming, and client support services
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Established a lead-generation funnel using LinkedIn
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Trained sales team on LinkedIn best practices
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Created executive report detailing KPI’s across all digital media efforts
![PM Cover Image](https://conceptualpr.com/wp-content/uploads/2024/01/PM-Cover-Image.jpg)
The Results
Our strategy was successful because we leaned on the data. By identifying which content performed the best, our digital strategy continued to exceed expectations and drive results.
%
increase in webinar sign-ups
%