Case Study
Digital Marketing Campaign

CHALLENGE

Manage the Fortune 500’s nationwide digital media strategy in more than a dozen key market locations.

CORE STRATEGY POINTS

• Lean on market research
• Mirror sales targets with our digital strategy
• Educate key decision makers at target long-term care facilities and hospitals
• Highlight leaders within the company who were well-respected in the long-term care industry
• Create a funnel to measure KPIs for all digital marketing tactics

THE SOLUTION

• Managed organic content strategy on eight social media feeds representing three separate long-term care verticals

• Implemented a targeted paid digital media campaign strategy to increase potential and existing customer engagement

• Created video content and long-form posts to highlight PharMerica’s industry excellence, continuing education programming, and client support services

• Established a lead-generation funnel using LinkedIn

• Trained sales team on LinkedIn best practices

• Created executive report detailing KPI’s across all digital media efforts