Case Study
Monkeypox Public Health Emergency

The CHALLENGE

Inform residents that Monkeypox is disproportionally affecting LGBTQ+ individuals and that a vaccine is available.

CORE STRATEGY POINTS

• Position the City as a public health partner, hosting free vaccine clinics in collaboration with the county health department and local nonprofits
• Leverage city communication channels to reach residents
• Launch a PR campaign to reach a wider audience

THE SOLUTION

• Set up an alert page on the City’s website to educate people on Monkeypox transmission and prevention methods
• Leaned on the City’s social media platforms to share new vaccine clinics
• Included educational information about the virus, transmission, and prevention in the City’s weekly e-mail newsletter