Naugatuck Valley Health District
Case Study
Childhood Vaccine Communications Toolkit
CHALLENGE
The Naugatuck Valley Health District needed a cohesive, family-friendly communications toolkit to help parents understand childhood vaccines, school vaccination requirements, and available public health resources. The materials needed to simplify complex health information, resonate with families, and be accessible in both English and Spanish.
CORE STRATEGY POINTS
- Developed a bilingual childhood vaccine communications toolkit for families and community partners.
- Created Tuck the Tiger, a custom mascot and campaign identity to make public health messaging approachable and memorable.
- Designed a public-facing vaccine information webpage and FAQ hub.
- Produced bilingual educational videos, social media graphics, posters, flyers, and school vaccine requirement materials.
- Created ready-to-use communications resources that the Health District can deploy across digital, print, community events, and partner organizations.
THE SOLUTION
Our team transformed technical public health information into a unified communications campaign centered around Tuck the Tiger and the message “Protecting Your Health with Tiger Strength.” The toolkit included a webpage, educational FAQ, social media videos, posters, flyers, vaccine requirement charts, and outreach materials that give the Health District consistent, engaging resources to educate families about childhood vaccinations and school readiness.
The Results
The Naugatuck Valley Health District now has a complete, bilingual public health communications toolkit that can be used across websites, social media, schools, community events, and healthcare partners. By pairing clear, easy-to-understand messaging with a memorable mascot and cohesive visual identity, the campaign provides a long-term foundation for educating families about childhood vaccines and increasing awareness of available public health services.