Case Study
COVID-19 PrevenTION 

CHALLENGE

To develop a public health campaign to educate all residents, especially vaccine-hesitant populations, about the COVID-19 vaccine and prevention tools.

CORE STRATEGY POINTS

• Avoid using scare tactics
• Encourage people to ask questions 
• Present data to help residents make informed decisions about their health 
• Use trusted community voices in healthcare
• Measure campaign effectiveness to meet the grant requirements 

THE SOLUTION

• Developed the “I Got Mine” campaign. Local doctors, healthcare professionals, community and church leaders, residents, and volunteers shared why they got their COVID-19 vaccine.
• Created dedicated campaign landing pages, FAQs, flyers and collateral for each target audience.
• Coordinated with door-to-door street team and phone bank to receive regular updates on what questions and concerns the public had so we could continuously tailor our messaging. 
• Managed an organic and paid social media campaign.
• Provided toolkits to community partners.
• Placed Spanish and English op-eds on behalf of local doctors.
• Developed multiple PSA’s for television and streaming campaigns.
• Produced podcast episodes with local healthcare and city leaders.