Emerge Broward
Case Study
Emerge Broward
CHALLENGE
Emerge Broward prepares young professionals across Broward County for nonprofit and community board leadership. The organization needed to grow membership, increase Board Engagement applications, and expand its nonprofit partner network.
CORE STRATEGY POINTS
- Position board service as an attainable next step for professionals ages 21–35 seeking leadership and community impact.
- Align membership growth, Board Engagement recruitment, and nonprofit partnerships into one connected leadership pipeline.
- Maximize earned media, organic storytelling, and video content to extend reach without significant advertising spend.
- Elevate sponsors as strategic partners that support long-term visibility, engagement, and program sustainability
THE SOLUTION
- Developed the “Why Join EB” campaign, including branded graphics, testimonials, and recruitment videos across social channels.
- Captured member and nonprofit partner stories to humanize board leadership and show how achievable it is for young professionals.
- Secured earned media placements through press releases and op-eds in outlets.
- Built targeted outreach lists, recruitment materials, and partner toolkits to support nonprofit engagement efforts.
- Managed LinkedIn and Instagram messaging,
- Conducted member surveys to inform messaging, strengthen engagement, and guide future growth strategies.
The Results
Emerge Broward’s earned-media strategy turned a lean, fully organic effort into consistent, positive visibility for the organization and its signature programs. Every placement reinforced the campaign’s central message that board leadership is attainable for the next generation of Broward professionals.
Coverage landed across print and online outlets and centered on Emerge Broward’s marquee moments; the Annual Leadership Launch and the Board Engagement Program, with 100% positive sentiment and zero paid placement.
estimated audience
%