Case Study
Laundry Love

CHALLENGE

Parishioners at All Saints Episcopal Church recognized a void in their community; those who were homeless or low-income had nowhere to wash their clothes and bedding. They decided to bring the national Laundry Love partnership program to South Florida. They tasked our team with getting the word out into the community to secure funding and expand the program beyond one laundromat. 

CORE STRATEGY POINTS

• Educate the media on the need for this community service
• Identify individuals who participated in the program who were willing to share their story. This is difficult with vulnerable populations, as many are unwilling to share their identity

THE SOLUTION

• Launched an integrated public relations and social media campaign to inform the community about Laundry Love. We predominantly focused on communicating the need for this ministry
• Personally connected with some of the first program participants to hear their stories and gauge their interest in being program ambassadors
• Secured program ambassadors who shared first-hand accounts of how Laundry Love positively impacted their lives
• Partnered with local television stations and print outlets for special features